Bonkers Brash decided to swim, run, cycle and kayak around the British coastline in just 28 days…
He made it, quite unbelievably covering 4,371km within the set time limit and raising over £17,000 for charity.
But those of us watching the story unfold from the comfort of our offices and homes didn’t really understand quite what he was undertaking or had any real comprehension of the daily mental and physical challenges that would probably break a less driven individual.
We couldn’t start to comprehend the levels of fatigue, the emotion and the WHY?
And we certainly didn’t realise how the challenges the team met along the way could relate to the challenges faced every day by most business people.
Intrigued? Want to find out more?
Read the story unfold every couple of weeks and learn what it’s really like to be Bonkers…